Public Diplomacy – EU Policy and Outreach Partnership in South America

The main goal of this project consists in supporting the achievement of EU Foreign Policy objectives by implementation by strengthening the EU’s ability to engage with different audiences and stakeholders in third countries through Public Diplomacy. In this sense, it expects to further develop the EU’s soft power by enhancing widespread understanding and visibility of the EU and its role on the world scene, through public diplomacy and outreach activities on issues relevant to the bilateral relations specifically with Argentina, Brazil, Colombia, Peru and possibly other countries in South America.